Summary
– The electric car revolution in America is experiencing a pause as manufacturers adjust to customer demands
– SUVs like the Kia EV9 are popular among Americans for their space and towing capacity
– GM is considering bringing back the Camaro as an electric car with athletic performance characteristics
– Ford CEO Jim Farley rules out an all-electric Mustang but hints at hybrid powertrains in the future
– Volkswagen delays the debut of the ID.7 electric car in North America due to changing market dynamics
Article
The electric car revolution in America is currently experiencing a slowdown as companies adjust their product offerings to meet consumer demand. Electric SUVs like the Kia EV9 are popular among Americans, offering space for passengers, cargo, and towing capabilities. However, electric pickup trucks are not as prevalent due to their high cost and limited towing capacity compared to traditional gas or diesel trucks. Performance cars like the Ford Mustang, Chevrolet Camaro, and Dodge Charger/Challenger are also missing electric versions, with some models being discontinued due to declining sales.
In a recent interview, GM President Mark Reuss expressed interest in bringing back the Camaro as an electric car, focusing on athletic performance characteristics and a lower price point. The hypothetical Camaro EV could potentially be priced lower than the last gas-powered model, especially with the help of federal tax credits. GM’s EV models are all being built on the Ultium platform, which is not yet ready for low-volume cars like the Camaro. Reuss envisions a coupe-like design with improved visibility and accessibility for older drivers.
On the other hand, Ford CEO Jim Farley has no plans to make the Mustang an electric car, emphasizing the importance of V8 engines and manual transmissions to traditional Mustang enthusiasts. While hybrid powertrains may be offered in some models for improved performance and reduced emissions, an all-electric Mustang is not in the cards. Farley is considering new derivatives of the Mustang, including possibly a four-door version, as long as they maintain the performance and attitude of the original car.
Volkswagen’s plans to introduce the ID.7 electric car in North America have been delayed indefinitely due to changing market dynamics. The ID.7 sedan and wagon have been successful in Europe but will not be coming to the US or Canada at this time. Despite these delays, the electric car revolution is still going strong, with manufacturers adapting to evolving market conditions. The Cox Automotive 2024 market study confirms the continued growth of electric vehicles, even with potential delays in the market.
Overall, automakers are facing challenges in navigating the rapidly changing landscape of the electric car market. While GM and Ford are exploring electric options for iconic models like the Camaro and Mustang, Volkswagen is adjusting its strategy based on market demand. Despite the uncertainties, the electric car revolution is ongoing, with plenty of developments and innovations still to come.
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