Summary
- Honda is considering selling an electric vehicle in North America for under $30,000, with production likely to begin in 2026.
- The company wants to enter the electric vehicle segment with the 0 Series, focusing on providing affordable EVs in the market.
- Honda’s CEO stated that they aim to deliver a sub-$30,000 EV in the U.S. by 2030 and plans to cover all price brackets with the 0 Series.
- Honda is setting up an EV manufacturing hub in Ohio with four factories that will produce various electric vehicles, including the affordable EV.
- The new Honda EVs will focus on weight reduction and promise over 300 miles of EPA range, aiming to improve on previous models that were not as well-received.
Article
Honda’s Potential Sub-$30,000 Electric Vehicle for North America
A new report suggests that Honda is considering selling a sub-$30,000 electric vehicle in North America. The vehicle would likely be manufactured in the U.S., possibly at Honda’s new EV manufacturing hub in Ohio, with production anticipated to begin in 2026.
Honda’s Foray into Affordable Electric Vehicles
Honda’s upcoming 0 Series of vehicles aims to position the automaker in the growing electric vehicle market. The smallest model in this series is expected to cost less than $30,000 and could potentially be sold in North America. This move would allow Honda to comply with local regulations, avoid increased import duties, and qualify for federal tax credits, potentially reducing the price to around $20,000.
Honda’s Global EV Strategy
As part of its global strategy, Honda plans to introduce seven new EV models under the 0 Series brand by 2030, ranging in size from small to large. The company’s goal is to cover all price brackets with its EV offerings, including affordable models in the sub-$30,000 range. While the specific details of the sub-$30,000 EV for North America remain undisclosed, Honda aims to deliver a breakthrough in EV technology to meet market demands.
Expansion of EV Manufacturing Facilities
Honda is establishing an EV manufacturing hub with four factories in Ohio, where the first vehicle to be produced will be the Acura RSX electric coupe crossover. The company also plans to set up EV manufacturing facilities in Ontario, with the aim of starting production in Canada in 2028. This manufacturing network could support the production of affordable EV models, potentially including the sub-$30,000 vehicle.
Focus on Weight Reduction and Range
One of the key features of Honda’s new EV lineup is its focus on weight reduction, aiming to enhance driving dynamics and efficiency. The upcoming EV models are designed to be lighter than previous generations, with improved aerodynamics and battery advancements to achieve over 300 miles of EPA range. Honda’s commitment to attractive and engaging EVs is evident in its design and performance targets for the 0 Series.
Potential Success of Affordable Honda EVs
Considering the success of Honda’s Prologue electric vehicle, which is popular among EV buyers despite being manufactured by General Motors, there is a strong market demand for affordable Honda EVs. The anticipated sub-$30,000 electric vehicle could be a successor to previous Honda EV models, offering a bolder design, improved specifications, and a more engaging driving experience. With the right pricing and features, a homegrown Honda EV could find success in the North American market.
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