Summary
- Tesla Model Y was the best-selling car in China in 2024 with 480,309 units sold
- Sales growth of Model Y in China was 5.24% from the previous year
- Tesla’s strong finish in December 2024 contributed to the Model Y surpassing other cars
- Marketing strategies, rare recalls, new features, and discounts played a role in Model Y’s popularity
- Model Y sales could accelerate in 2025 with the launch of the new Model Y "Juniper" update
Article
Reports indicate that the Tesla Model Y was the best-selling car in China in 2024, with sales reaching 480,309 units, according to China EV DataTracker. The Model Y’s sales are expected to continue to grow in 2025 with the launch of the new Model Y “Juniper” update, which could further boost its popularity in the country.
The Model Y saw a sales increase of 5.24% from the previous year, with an estimated 456,394 units sold in 2023. The strong finish in December 2024, where 61,881 Model Y units were sold, helped the all-electric crossover surpass the BYD Qin Plus sedan, which led China’s rankings for most of the year. China’s preference for new energy vehicles over combustion-powered cars also contributed to the Model Y’s success.
Tesla’s marketing strategies in China played a significant role in the Model Y’s popularity, with VP Grace Tao highlighting the vehicle’s rare physical recalls that demonstrated its quality and safety. New features like Actually Smart Summon, discounts, and programs such as a zero-interest loan offer likely also contributed to the increase in sales for the Model Y.
The launch of the new Model Y “Juniper” update is expected to further boost sales for Tesla in China. The update will likely bring new features and improvements to the Model Y, making it even more appealing to customers in the country. With Tesla’s strong presence in the Chinese market, the Model Y is positioned to continue its success and maintain its position as the best-selling car in the region.
If you have any news tips or information to share, you can contact Tesla Rati at simon@teslarati.com. The Model Y’s success in China highlights Tesla’s growing influence in the country and its ability to attract customers with its electric vehicles. With the launch of the new “Juniper” update, Tesla is poised to further solidify its position in the Chinese market and continue to lead in electric vehicle sales.
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