Summary
- Rolls-Royce is set to introduce two new all-electric vehicles including a crossover and a sedan
- The first EV launched by Rolls-Royce is the Spectre, a luxury coupe, with an electric SUV expected in early 2027
- A full-size electric sedan, to replace the Phantom flagship, is anticipated to arrive in late 2028
- Rolls-Royce has committed to going all-electric by 2030 and will phase out models with combustion engines by the end of 2031
- Bentley, Rolls-Royce’s main competitor, has delayed its all-electric plan to sell EVs only by 2030, with its first EV debut in 2026 and deliveries in 2027
Article
Rolls-Royce is making a bold move into the all-electric era with the launch of its first electric vehicle, the Spectre, in 2023. This luxury coupe was just the beginning, as the automaker is now planning to introduce two new EVs, including a crossover and a sedan. The upcoming electric SUV is expected to be full-size but smaller than the current V-12-powered Cullinan, with a projected arrival in early 2027. Following this, a third EV – an electric sedan – is set to debut in late 2028, serving as the replacement for the iconic Phantom flagship. However, it is uncertain whether the new sedan will bear the Phantom name.
Despite initial challenges, such as a recall for the Spectre due to an electrical ground issue, Rolls-Royce is committed to transitioning to an all-electric lineup by 2030. Currently, over 60% of Rolls-Royce vehicles feature a V-12 engine, but the automaker plans to phase out models with internal combustion engines by the end of 2031. This decision sets Rolls-Royce apart from its competitors, demonstrating a steadfast commitment to embracing electric vehicles and reducing its environmental impact.
In contrast, Rolls-Royce’s main competitor, Bentley, had announced plans in 2020 to have a full lineup of plug-in hybrids by 2026 and transition to an all-electric range by 2030. However, a delay in the debut of Bentley’s first EV has pushed back the timeline, with deliveries now expected to start in 2027, two years later than initially planned. Bentley’s CEO, Adrian Hallmark, attributed this delay to the evolving market landscape, indicating a shift in strategy towards electrification in response to changing industry trends.
The Spectre, Rolls-Royce’s first EV, is positioned as the replacement for the Phantom coupe, emphasizing the brand’s commitment to electric luxury vehicles. Moving forward, the automaker is set to introduce an electric SUV and sedan to expand its electric vehicle lineup. The electric SUV, slated for early 2027, is expected to be smaller than the current Cullinan model, while the electric sedan, set for late 2028, will serve as the next generation of the iconic Phantom flagship.
Rolls-Royce’s ambitious plan to go all-electric by 2030 aligns with global efforts to reduce emissions and combat climate change. Despite the challenges faced by traditional luxury automakers transitioning to electric powertrains, Rolls-Royce remains dedicated to achieving its sustainability goals. By phasing out combustion engine models and introducing a range of electric vehicles, Rolls-Royce aims to lead the luxury electric vehicle market with cutting-edge technology and stylish design, appealing to environmentally conscious consumers seeking luxury and performance.
In conclusion, Rolls-Royce is spearheading the transition to an all-electric future with the launch of the Spectre and plans for additional electric vehicles, including a crossover and a sedan. While challenges may arise, such as the recent recall of the Spectre, Rolls-Royce remains steadfast in its commitment to go all-electric by 2030, setting an example for the luxury automotive industry. In contrast, Bentley faces delays in its electric vehicle rollout, reflecting the complex and rapidly changing market dynamics. Overall, the shift towards electric luxury vehicles signals a new era of sustainability in the automotive industry, with Rolls-Royce leading the charge towards a greener future.
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