Summary
- Mercedes EVs experienced a significant decline in sales in 2024, with the EQS sedan and SUV being the most affected
- The EQB saw the lowest decrease in sales among Mercedes’ electric offerings
- Demand for plug-in hybrids is increasing, with a 470% year-over-year increase reported by Mercedes
- Despite the drop in EV sales, combined EV and PHEV sales made up 15% of all Mercedes vehicles sold in the US last year
- Mercedes is preparing to launch an all-new CLA with electric and hybrid powertrain options, designed to be more appealing and competitive in the market.
Article
H2: Mercedes Electric Vehicle Sales Experience Significant Drop in 2024
Mercedes-Benz saw a notable decrease in year-over-year sales of all its EVs in 2024, with the EQS sedan and SUV being the most affected. The sales figures for the EQS models dropped by 52%, totaling 6,963 units compared to 14,499 units in 2023. The EQE sedan and SUV also saw a significant decline, selling 11,660 units in 2024 compared to 19,104 units in 2023, marking a 39% decrease. On the other hand, the EQB, Mercedes’ smallest electric offering in the U.S., experienced the lowest drop at 36%, with sales decreasing from 13,797 in 2023 to 8,885 last year.
H2: Rising Demand for Plug-In Hybrids
Despite the decline in EV sales, Mercedes reported a 470% increase in the demand for plug-in hybrids in 2024. This surge in popularity can be attributed to the manufacturer offering more PHEV models in the market compared to the previous year. Mercedes currently sells five PHEVs in the U.S., with the GLC350e boasting an impressive EPA-rated range of 54 miles due to its large 23.3-kilowatt-hour battery. Combined EV and PHEV sales accounted for 15% of all Mercedes vehicles sold in the country last year, indicating a growing interest in hybrid powertrains among consumers.
H2: EVs Gain Traction in the U.S. Market
Even though Mercedes saw a decline in EV sales, electric vehicles as a whole experienced growth in the U.S. market. Preliminary estimates from Cox Automotive suggest that EVs accounted for around 8% of total passenger car sales in the country in 2024, up from 7.6% the previous year. This uptick in EV adoption signals a shift towards more sustainable transportation options and highlights the potential for further growth in the electric vehicle sector.
H2: Mercedes Unveils All-New CLA with Electric and Hybrid Powertrains
Mercedes is gearing up to introduce an all-new CLA model that aims to appeal to a wider range of EV buyers. The upcoming CLA will feature both electric and hybrid powertrains, offering rear-wheel-drive-biased electric variants with the option for dual-motor all-wheel drive. Built on a new bespoke EV platform called MMA, the CLA promises to be a tech powerhouse with innovative battery options and cutting-edge design elements. Mercedes aims to address previous criticisms of its EV designs by making the next generation of electric vehicles more in line with traditional combustion vehicles, including the replacement for the EQS sedan that will cater to buyers seeking a more conventional design.
H2: Mercedes’ Strategy to Revamp Electric Vehicle Lineup
Mercedes’ response to the decline in EV sales includes a strategic reevaluation of its electric vehicle lineup to stay competitive in the market. The manufacturer plans to introduce new electric models that align with consumer preferences and combine luxury with sustainable technology. By revamping its EV offerings and enhancing the design elements of its electric vehicles, Mercedes aims to attract a broader audience of EV enthusiasts and position itself as a prominent player in the electric vehicle segment.
H2: The Future of Mercedes Electric Vehicles
As Mercedes navigates the evolving landscape of the electric vehicle market, the company remains committed to innovation and sustainability in its product offerings. By leveraging advancements in battery technology and design aesthetics, Mercedes aims to regain momentum in the EV space and solidify its position as a leading luxury electric vehicle manufacturer. With the upcoming launch of the all-new CLA and plans for future electric vehicle models, Mercedes is poised to make a significant impact in the electric vehicle industry and pave the way for a more sustainable and electrified future.
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