Summary
- Nissan, once a leader in electric vehicles, is making a comeback with a surge in sales of the ARIYA and LEAF models
- The ARIYA had 5,552 deliveries in the 3rd quarter, while the LEAF saw a 188% increase in deliveries
- Overall, Nissan delivered 10,066 electric vehicles in the last quarter, moving it from 11th to 8th in sales rankings
- The share of Nissan’s sales that were fully electric increased from 3.2% to 5.1%
- Nissan aims to further increase its electric vehicle sales and hopes to achieve a share of 10%+ in the future
Article
Nissan, once a leader in electric vehicles, saw a decline in EV development after the departure of its former CEO Carlos Ghosn. However, the company seems to be making a comeback with its new electric crossover/SUV, the ARIYA, and the resurgence of its Nissan LEAF model. In the third quarter of 2024, the ARIYA had 5,552 deliveries in the US, up 23% from the previous year, while the LEAF saw a staggering 188% increase in sales.
With a total of 10,066 electric vehicles delivered in the last quarter, Nissan’s share of sales that were fully electric also increased significantly. In the second quarter, 3.2% of Nissan’s US sales were BEV (battery electric vehicle) sales, which rose to 5.1% in the third quarter. While this is still below the US average, which includes Tesla and other pure BEV companies, Nissan’s growth in BEV sales indicates a positive trajectory towards a higher share of electric sales in the future.
Nissan’s focus on providing affordable electric vehicles has positioned it behind luxury auto brands in terms of BEV share. Brands like Kia, Hyundai, and Volkswagen have achieved higher BEV shares compared to Nissan. However, with the recent surge in ARIYA and LEAF sales, Nissan has the potential to reach higher percentages and compete with the likes of Cadillac, BMW, Genesis, and Audi, which have achieved double-digit BEV shares.
In terms of model-specific sales growth, the LEAF showed the greatest increase in sales among all Nissan models, with a 188% rise compared to the previous year. The ARIYA’s 23% increase also contributed to Nissan’s overall positive performance in the EV market. As consumer demand for competitive EVs continues to grow, Nissan aims to maintain its sales momentum and increase its share of electric vehicle sales in the future.
Looking ahead, Nissan’s performance in the 3rd quarter of 2024 suggests a promising future for the company in the electric vehicle market. With the ARIYA and LEAF leading the way in sales growth, Nissan has the potential to climb the ranks and become a major player in the EV industry. By continuing to focus on affordable electric vehicles and meeting consumer demand for sustainable transportation options, Nissan can solidify its position as a leader in the transition to electric mobility.
Read the full article here
