Summary
- Tesla China saw healthy new vehicle registrations during Chinese New Year holiday period
- Sales in January were lower than the previous year’s figures
- 13,400 new vehicle registrations were recorded during the Chinese New Year holiday period
- January 2025 saw Tesla China selling 63,238 vehicles, a decline of 11.49% from the previous year
- New Model Y production has likely affected delivery numbers in recent weeks
Article
During the Chinese New Year holiday period, Tesla China saw a significant increase in new vehicle registrations, with 13,400 registrations during the week of January 20 to February 2, 2025. This represented a 61.4% improvement compared to the previous year, when 8,300 new vehicle registrations were recorded during the same period. Automakers typically experience a drop in production and deliveries during the Chinese New Year holiday, but Tesla China’s strong showing indicates positive momentum in the market. These registration figures are closely tracked by industry watchers and some automakers like Li Auto.
In contrast to the positive registration numbers during the Chinese New Year holiday, Tesla China’s sales in January 2025 were lower than the figures from the previous year. According to data released by the China Passenger Car Association (CPCA), Tesla China sold a total of 63,238 vehicles wholesale in January 2025, which was an 11.49% decrease from the 71,447 units sold in the same period last year. Additionally, there was a 32.56% month-over-month decline from the 93,766 units sold wholesale in December 2024. Despite the decrease in sales compared to the previous year, the registration numbers during the Chinese New Year holiday suggest a positive trend for Tesla China.
The lower sales figures in January 2025 could be attributed to the upcoming rollout of the new Model Y in China. Tesla China’s deliveries were likely impacted by the production and preparation for the new Model Y, which features design updates to both the exterior and interior. Although official deliveries of the new Model Y have not yet begun, videos from China indicate that the new units are already being set up in stores across the country. The anticipation for the new Model Y could have affected sales in January as customers wait for the updated version to be available.
Industry observers and analysts are closely monitoring Tesla China’s performance, especially in light of the strong registration numbers during the Chinese New Year holiday period. Despite the lower sales figures in January 2025 compared to the previous year, the positive registration trend during the holiday suggests potential for growth in the market. The upcoming rollout of the new Model Y in China is expected to boost sales and generate further interest among customers. As Tesla China continues to expand its presence and offerings in the market, it will be interesting to see how the company’s sales and registrations evolve in the coming months.
Overall, Tesla China’s performance during the Chinese New Year holiday period showed strong registration numbers, indicating a positive trend in the market. While sales in January 2025 were lower than the previous year, the upcoming rollout of the new Model Y in China is expected to drive growth and generate increased interest among customers. With the new Model Y set to start deliveries soon, Tesla China is poised to capitalize on the demand for electric vehicles in the country. As industry watchers continue to track Tesla China’s progress, it will be important to monitor how the company navigates the market and maintains its momentum in the evolving automotive landscape.
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