Summary
- Tesla was the most searched car brand in the US in 2024
- Tesla was also the most searched car brand in 34 countries globally
- Toyota remained the most searched car brand in 64 countries in both 2023 and 2024
- Toyota released key vehicles in 2024, while Tesla unveiled autonomous driving vehicles
- Compare the Market’s Executive General Manager noted the strong reputations of Toyota and Tesla, with Tesla gaining ground against Toyota internationally
Article
A recent study by Compare the Market found that Tesla was the most searched car brand in the United States in 2024. This marks an increase from the previous year when Tesla was the most searched car brand in 29 countries, compared to 34 countries in 2024. While Tesla holds the top spot in the US, Canada, South Korea, parts of Europe, and Africa, Toyota remains the most searched car brand globally, holding the top spot in 64 countries in both 2023 and 2024. Despite this, Tesla ranked second globally in 2024 with 34 countries showing the most interest in the brand. BMW also stood out in the study as the most searched car brand in 30 countries in 2024.
Consumer interest in Tesla and Toyota has remained strong, with both brands offering unique features that attract potential buyers. Toyota’s reputation for reliability and quality, as well as the release of new vehicles like the Land Cruiser Prado, has contributed to its continued popularity. In contrast, Tesla is known for its innovation and advancements in the electric vehicle market. In 2024, Tesla unveiled its first autonomous driving vehicles, the Cybercab and Robovan, further solidifying its reputation as a leader in the industry.
Adrian Taylor, Compare the Market’s Executive General Manager of General Insurance, commented on the study results, noting that Toyota’s strong reputation has kept it at the top of the search rankings for multiple years. However, he also highlighted Tesla’s ability to compete with established brands in specific countries, such as Ford in the USA and Volvo in Sweden. While Toyota remained steady in its position as the most searched car brand globally, many other brands made gains in the rankings, indicating potential for Tesla to close the gap in the future.
As Tesla continues to gain popularity in the automotive market, the brand’s presence as the most searched car brand in the United States in 2024 reflects its growing influence. With a focus on innovation and autonomous driving technology, Tesla has captured consumer interest in multiple countries around the world. While Toyota remains a strong competitor with a reputation for quality and reliability, Tesla’s advancements in electric vehicles and autonomous driving capabilities are positioning the brand as a leader in the industry. The results of the study suggest that Tesla’s prominence is on the rise, with the potential to surpass Toyota as the most searched car brand globally in the coming years.
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