Summary
– Subaru Solterra sales in the U.S. doubled in June to 1,236 units, representing 2.2% of the company’s total sales
– Subaru has sold over 15,000 Solterra EVs so far, with EVs accounting for more than 2% of Subaru sales in the second quarter of 2024
– Toyota bZ4X and Lexus RZ, based on the same platform as the Subaru Solterra, also saw strong sales in Q2 with a total of 15,845 units sold
– Subaru sold 5,385 Solterras in the U.S. so far this year, an 81% increase over last year
– The trio of Subaru Solterra, Toyota bZ4X, and Lexus RZ outpaced many other models in sales, with over 20,492 units sold in the first half of the year
Article
**Subaru Solterra Sales Surging in Q2**
Subaru’s all-electric car, the Solterra, saw exponential growth in sales during the second quarter of 2024 in the United States. With sales doubling to 1,236 units, representing a 115% year-over-year increase, the Solterra now accounts for around 2.2% of Subaru’s total sales. In the first half of the year, Subaru has sold over 5,000 Solterra vehicles, with a cumulative total surpassing 15,000 units. This surge in sales can be attributed to attractive lease deals and improvements made in the 2024 model year.
**Strong Q2 for Electric Vehicles**
In addition to the Subaru Solterra, other electric vehicles based on the same platform also experienced strong sales in the second quarter of 2024. The Toyota bZ4X and Lexus RZ, both built on the Toyota e-TNGA platform which Subaru refers to as the e-Subaru Global Platform, saw impressive sales figures. The Toyota bZ4X sold 7,571 units, while the Lexus RZ sold 4,036 units, collectively reaching a record level of 15,845 sales. This indicates a growing trend towards electric vehicles in the market.
**Continued Growth Year-to-Date**
Year-to-date sales for Subaru’s electric vehicles show a significant uptick, with the Solterra alone selling 5,385 units, an 81% increase compared to the previous year. The total sales of the Subaru Solterra, Toyota bZ4X, and Lexus RZ for the first half of the year exceeded 20,492 units, demonstrating the popularity of these electric models in the market. This positive trend indicates that 2024 could be a banner year for Subaru’s electric vehicle sales.
**Subaru Leads the Way**
Subaru’s consistent year-over-year growth in electric vehicle sales has propelled the brand to the forefront of the electric vehicle market. The Solterra’s success in the second quarter of 2024, along with the strong sales performance of its Toyota and Lexus counterparts, further solidifies Subaru’s position as a key player in the electric vehicle segment. This success can be attributed to the company’s commitment to innovation and sustainability in the automotive industry.
**Implications for the Future**
The continued rise in electric vehicle sales for Subaru and its counterparts indicates a shift towards sustainable transportation in the automotive industry. With consumers increasingly seeking environmentally friendly options, the success of electric vehicles like the Solterra, bZ4X, and RZ demonstrates a growing demand for cleaner, greener transportation solutions. This trend is expected to continue as automakers invest more in electric vehicle technology and infrastructure.
**Conclusion: A Bright Future Ahead**
Subaru’s impressive sales performance in the electric vehicle market, particularly with the Solterra, sets a promising precedent for the brand’s future. As the demand for electric vehicles continues to rise, Subaru’s commitment to sustainable mobility positions it as a leader in the industry. With strong sales figures and a growing market share, Subaru’s electric vehicles are on track to make a significant impact on the automotive landscape, paving the way for a brighter and more sustainable future.
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