Summary
– Ford F-150 Lightning remained the top pick in March
– Tesla Cybertruck beat Rivian R1T in U.S. registrations in March
– Cybertruck gaining momentum and getting closer to Ford F-150 Lightning
– Cybertruck had over 1,000 registrations in March, outselling R1T two to one
– Elon Musk claimed one million reservations for Cybertruck, generating $100 million in deposits if true
Article
Tesla Cybertruck Edges Out Rivian R1T in US Registrations in March
The Tesla Cybertruck managed to surpass the Rivian R1T in U.S. registrations in March, according to data from S&P Global Mobility. Despite being on sale for only half a year, the Cybertruck outperformed its competitor in the electric pickup truck segment. The Ford F-150 Lightning, which started deliveries in 2022, still maintained its position as the top pick in the segment.
Cybertruck Gains Momentum
The Tesla Cybertruck closed in on the Ford F-150 Lightning in March registrations, leaving the Rivian R1T far behind. The Cybertruck had 1,158 new registrations, while the R1T had 548. The Lightning’s numbers nearly tripled year over year, showing the popularity of electric pickups in the U.S. market.
Quarterly Registrations Comparison
In the first quarter of 2024, the Ford F-150 Lightning had 8,589 registrations, the Cybertruck had 1,791, and the R1T had 1,786. The Chevrolet Silverado EV and the GMC Hummer EV pickup also made a mark with 319 and 192 registrations, respectively. The registration data provides insights into consumer interest, as Tesla and Rivian do not publish sales figures for their pickups.
Cybertruck Outmatches R1T
According to Tom Libby, associate director of industry analysis at S&P Global Mobility, the Cybertruck, with over a thousand registrations in its fourth month, outsold the R1T by more than two to one. This achievement is significant given the unique design of the Cybertruck and its quick rise in popularity in the electric pickup segment.
Tesla Cybertruck Reservation Statistics
During the Cybertruck’s production delays, Elon Musk stated that the electric pickup had one million reservations, with each reservation holder putting down a $100 deposit. If Musk’s claim is accurate, Tesla earned $100 million from reservations alone. The Cybertruck’s ability to attract such high registration numbers in a short period reflects the strong demand for electric pickups in the American market.
Future Outlook for Electric Pickup Trucks
The success of the Tesla Cybertruck in registrations highlights the growing interest in electric pickup trucks among consumers. As more automakers introduce electric models in this segment, competition is expected to intensify. With its unique design and strong performance, the Cybertruck has positioned itself as a formidable contender in the market, poised to challenge established players like Ford and Rivian.
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