Summary
- Tesla is offering free Supercharging for those who purchase or lease a new Model S or Model X
- The offer is valid for the life of the ownership or lease
- The Supercharging incentive is being used to move low-volume selling models kept for sentimental reasons
- Tesla has not released major updates for the Model S or Model X in recent years
- The company is adjusting prices and incentives for the two vehicles, with recent price increases for the Model X
Article
Tesla is currently offering a unique Supercharging incentive for customers who choose to purchase or lease a new Model S or Model X. This offer provides free Supercharging for the entirety of the vehicle’s ownership or lease term, a rare promotion from Tesla. The company is using this incentive to help move two of their low-volume selling vehicles that have sentimental value to CEO Elon Musk. These vehicles, the Model S and Model X, have not seen major updates in a few years and are considered foundational flagship cars for Tesla.
The decision to offer free Supercharging for the Model S and Model X is part of a larger strategy to boost sales and move inventory that may not be performing as well as expected. By providing this incentive, Tesla is able to nudge consumers towards choosing these specific models over others in their lineup. The offer is detailed on Tesla’s website, specifying that it is tied to the individual’s Tesla Account and cannot be transferred to another vehicle or person. Additionally, certain exclusions apply, such as used vehicles or those used for commercial purposes like taxi or rideshare services.
Elon Musk has previously stated that the Model S and Model X are maintained more for sentimental reasons rather than their importance to the company’s future. Despite their high cost and low production volume, these vehicles hold significance as foundational products for Tesla. While there have been no major updates to the Model S or Model X in recent years, the introduction of the Plaid configuration in 2022 provided some refresh to the models. However, with the recent price adjustment for the Model X in the U.S., it remains uncertain how these vehicles will continue to be positioned in Tesla’s lineup.
The Supercharging incentive is a rare opportunity for Tesla customers to take advantage of free charging for the life of their ownership or lease of a new Model S or Model X. This promotion is part of Tesla’s efforts to boost sales of these two vehicles, which are considered sentimental favorites of the company. While the future of the Model S and Model X remains uncertain, Tesla is continuing to adjust prices and incentives to appeal to potential buyers. Customers interested in taking advantage of this offer can find more information on Tesla’s website or reach out to the company for further details.
Overall, Tesla is leveraging the Supercharging incentive as a way to encourage customers to choose the Model S or Model X and help move inventory of these low-volume selling vehicles. The sentimental value attached to these models highlights their significance to Tesla’s history, even as the company focuses on developing new products and technologies for the future. With the support of unique promotions like free Supercharging, Tesla continues to attract customers and maintain its position as a leader in the electric vehicle market.
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