Summary
- Lucid is offering a $4,000 discount on the Lucid Air EV to Tesla owners
- Proof of ownership of the Tesla is required for the discount
- The discount is divided into $2,000 off for cars in inventory and $2,000 off for trade-ins
- The offer is available for Tesla owners and lessees
- Lucid’s website lists various Air EV models eligible for the discounts
Article
Lucid Motors Offering $4,000 Discount on Lucid Air to Tesla Owners
Lucid Motors, known for its luxurious electric vehicles such as the Air sedan and Gravity SUV, is targeting Tesla owners in a new promotion. Until the end of March, customers can receive up to $4,000 off a 2025 Lucid Air from inventory if they trade in a Tesla EV. The discount is split into two parts, with $2,000 off for choosing a car in stock and an additional $2,000 for trading in a Tesla.
Easy Trade-In Process for Tesla Owners
One of the unique aspects of this promotion is that Tesla owners don’t necessarily have to trade in their existing vehicle to receive the discount. They simply need to provide proof of ownership, which sets this offer apart from traditional trade-in deals. This makes it more accessible to a wider range of customers who may not be ready to part ways with their current Tesla model.
Lucid Air Lineup and Eligibility for Discount
Various Lucid Air models are eligible for the discount, starting with the $69,900 Air Pure and going up to the $120,000 Air Grand Touring. The discount does not apply to the top-spec Sapphire trim, but there are still plenty of options to choose from. The base Air Pure offers a range of 420 miles on a full charge with a single electric motor producing 430 horsepower, while the Air Grand Touring provides dual-motor all-wheel drive with 819 hp and a range of 512 miles.
Targeting Tesla for Exclusive Offer
While Lucid’s offer is open to owners and lessees of gas-powered or hybrid models from various manufacturers, the proof of ownership requirement specifically targets Tesla EVs. This strategy is reminiscent of the successful campaign launched by Polestar, which offered a $5,000 discount to Tesla drivers looking to lease a new Polestar 3. By focusing on Tesla owners, Lucid aims to attract customers who are already familiar with electric vehicles.
Success of Similar Campaigns in the Industry
The success of Polestar’s Tesla Conquest Offer, which saw a significant increase in orders for the Polestar 3, sets a positive precedent for Lucid Motors’ campaign. By offering incentives to Tesla owners, automakers like Lucid and Polestar are tapping into a market segment that is already interested in electric vehicles. Customers who are considering a switch from Tesla to another brand may find these discounts appealing.
Conclusion
In conclusion, Lucid Motors’ current promotion targeting Tesla owners with a $4,000 discount on the Lucid Air demonstrates the company’s strategic approach to expanding its customer base. By offering incentives to Tesla owners and making the trade-in process simple, Lucid aims to attract customers who are looking to switch to a luxury electric vehicle. As the electric vehicle market continues to grow, campaigns like this highlight the competition among automakers to capture the attention of Tesla owners and other EV enthusiasts.
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