Summary
- 22.2% of California auto sales in the first three quarters of the year were electric vehicles
- Almost one third of US EV sales are happening in California
- EV market share in California is gradually increasing, while plugin hybrid sales have flatlined
- Tesla is holding 2nd place in overall auto brand sales in California
- Tesla sales in California were down 12% in the first 9 months of the year
Article
In California, electric vehicle (EV) sales are making up a significant portion of the overall auto market, with 22.2% of California auto sales in the first three quarters of the year being pure electric vehicles. This is a sharp contrast to the 7.9% share EVs have of the broader US auto market. Additionally, almost one third of US EV sales are occurring in California, indicating the state’s strong commitment to EV adoption. The trend of EV market share in California has been steadily increasing over the years, reaching a record high of 23.7% in the third quarter of the year.
When looking at specific auto brands, Tesla holds the 2nd place position in overall sales in California. However, the company experienced a slight decrease in sales in the third quarter of 2024 compared to the previous year. Across the first three quarters of the year, Tesla’s sales were down by 12%, signaling a concerning trend for the electric automaker in the state. Despite this, EV sales overall in California are on the rise, with EV market share continuing to grow gradually.
In terms of overall auto brand sales in California, the CNCDA (California New Car Dealers Association) provides data that reflects the EV market in the state. While EV sales are increasing, the pace of growth is not very high at the moment. Additionally, Tesla’s sales performance in California has not been as strong as expected, with a noticeable decline in sales in comparison to previous years. The CNCDA’s data highlights the importance of Tesla’s sales in the EV market and indicates a need for improvement.
Looking ahead to the fourth quarter and beyond, the future of EV sales in California remains uncertain. The growth of EV market share is positive, but there are challenges for individual auto brands like Tesla. It is essential for companies to adapt to changing market trends and consumer preferences in order to maintain their position in the competitive EV market in California. Overall, while the EV sales trends in the state are promising, there is room for improvement and continued innovation in the electric vehicle sector.
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