Summary
– Around 90% of electric vehicle owners use mobile apps for their vehicles today
– J.D. Power’s report evaluates the quality of vehicle mobile apps
– Tesla’s mobile app earned the highest overall score in the report
– Mercedes-Benz and BMW followed closely behind in the rankings
– The report included mobile apps from the top 25 automakers selling electric vehicles in the US
Article
The J.D. Power 2024 U.S. OEM EV App Report provides an overview of the current state of electric vehicle mobile apps, noting that about 90% of EV owners use mobile apps for their vehicles. The quality of a vehicle’s mobile app can significantly affect the ownership experience for electric car owners. Jason Norton, director of benchmark consulting at J.D. Power, mentioned that EV mobile apps have been improving year over year, with a focus on feature content, usability, and overall connectivity to enhance user experience and trust.
Tesla’s mobile app received the highest overall score of 847 points in the J.D. Power report, making it the best overall EV app and the best Premium Brand App. This success is not surprising, considering Tesla’s history of developing user-friendly mobile apps for their vehicles. Following Tesla, Mercedes-Benz’s Mercedes me connect app earned 843 points, and BMW’s My BMW app received 834 points in the survey. Hyundai’s MyHyundai with Bluelink topped the Mass Market Brand App rankings with an overall score of 835 points.
The study included mobile apps from the top 25 award-eligible automakers in the U.S. that sell electric vehicles, as well as 10 profiled EV brands in China and 9 EV makers in Europe. The overall trend indicated a continual improvement in the performance and experience of EV mobile apps, as manufacturers identify areas of opportunity to enhance user satisfaction. However, a continued focus on the specific needs of EV owners is needed to further optimize the user experience and build trust among consumers.
The J.D. Power report serves as a valuable resource for consumers looking to purchase electric vehicles, as the quality and functionality of the mobile app play a significant role in the overall ownership experience. With the increasing connectivity of cars today, mobile apps have become essential tools for EV owners to monitor and control various aspects of their vehicles remotely. The report highlights the importance of manufacturers prioritizing EV owners’ needs to deliver a seamless and user-friendly mobile app experience.
Tesla’s dominance in the OEM EV App Report underscores the company’s commitment to providing exceptional technology and user interface design for its customers. The success of Tesla’s mobile app sets a high standard for other automakers to strive for in terms of enhancing the overall ownership experience for EV owners. As the EV market continues to grow, the role of mobile apps in improving user satisfaction and trust will become increasingly important for automakers looking to attract and retain customers in the competitive electric vehicle industry.
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