Summary
- Mazda has filed a trademark for a new EV likely called the CX-6e in the EU
- The CX-6e will probably be a crossover, but it is uncertain if it will come to the U.S.
- The name is a play on Mazda’s current naming convention for crossovers
- Mazda might use the same platform as the CX-60, which was only offered outside of the U.S.
- Mazda’s new EV is expected to launch in 2025, likely as a crossover and part of a collaboration with Toyota and Subaru for electrification technology.
Article
Mazda has filed a trademark in the EU for what is likely an upcoming EV called the CX-6e, which is expected to be a crossover model. The name is a play on Mazda’s current naming convention of crossovers and hints at an upcoming addition to their lineup. The CX-6e is speculated to be based on the CX-60, a crossover model offered outside of the U.S. market. When the CX-60 launched in 2022, it was the first of Mazda’s crossovers to use the Large Product Group platform, which also underpins newer models like the CX-70 and CX-90. It remains to be seen whether the CX-6e will utilize the same platform, or if Mazda will look to their recent partnership with Toyota and Subaru for assistance in electrification.
Earlier this year, Mazda filed for a trademark on the name “6e” and an accompanying logo in Europe, adding to the speculation around the potential new EV model. Mazda North America CEO Tom Donnelly has hinted at a new EV launch in 2025, mentioning that it will be an existing nameplate and likely a crossover. This aligns with the expectations surrounding the CX-6e, suggesting that it could be the missing piece in Mazda’s upcoming EV lineup. The partnership with Toyota and Subaru could help Mazda enhance the battery and EV powertrain capabilities of the CX-6e, building on the brand’s commitment to electrification.
Mazda’s decision to delve into the EV market comes as many automakers are shifting towards electrification in response to global trends and increasing environmental concerns. The CX-6e would mark Mazda’s entry into the EV crossover segment, joining the ranks of other popular electric crossovers in the market. Leveraging their experience in producing successful crossovers like the CX-5, Mazda aims to introduce a competitive EV model that combines performance, style, and efficiency. The use of the CX prefix in the name signals continuity with Mazda’s existing crossover lineup, indicating a seamless integration of the EV model into their portfolio.
The potential release of the CX-6e reflects Mazda’s strategic approach to expanding their EV offerings and catering to the growing demand for electric vehicles. By trademarking the name and logo for the CX-6e, Mazda has set the stage for an exciting new addition to their lineup that could redefine the electric crossover segment. With advancements in technology and strategic partnerships with industry leaders, Mazda is poised to deliver a compelling and innovative EV that aligns with their commitment to sustainability and driving excellence. The anticipation surrounding the CX-6e underscores Mazda’s commitment to pushing boundaries and exploring new frontiers in electrification, setting the stage for a bright future in the EV market.
As the automotive industry continues to evolve towards cleaner and more sustainable practices, Mazda’s foray into the EV market with the CX-6e signifies a bold move towards electrification. By trademarking the name and logo for the upcoming model, Mazda has laid the groundwork for an innovative crossover that combines performance, style, and efficiency in a compelling package. The partnership with Toyota and Subaru further enhances Mazda’s capabilities in electrification, paving the way for a successful launch of the CX-6e in 2025. With the industry shifting towards electric vehicles, Mazda’s strategic approach to expanding their EV lineup positions them for success in a rapidly changing market.
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