Summary
- Chrysler Pacifica lineup gaining electric variant
- Electric Chrysler Pacifica interior will have flexible interior packaging
- Pacifica to be refreshed in 2026 with electric variant to follow
- Electric minivan named Pacific to capitalize on existing brand equity
- Chrysler working on creative seating options for electric Pacifica interior with potential for reconfigurable seating configurations.
Article
Chrysler is making significant strides towards introducing an electric variant of the Pacifica lineup. Chrysler CEO Christine Feuell confirmed that the upcoming electric minivan will bear the Pacifica name during the 2024 LA Auto Show. Feuell explained that the decision to retain the Pacifica name is due to the positive consumer perception and high awareness associated with it. The electric Pacifica is set to be introduced following a refresh of the regular Pacifica in 2026, signaling the brand’s commitment to transitioning into the electric era. The design of the electric Pacifica will draw inspiration from the Halcyon concept, with a modern and futuristic aesthetic.
One of the key focuses for the electric Chrysler Pacifica’s interior is flexibility and innovative packaging. Unlike some competitors that require removing seats entirely to create space, Chrysler is working on reimagining its patented Stow-N-Go seating system for the electric variant. Some potential options being explored include pushing the front seats forward to create additional cargo space under the seats and potentially putting the outboard seating positions on rails to allow for sideways sliding. While a final interior configuration has not been decided on yet, suppliers are already involved in discussions to explore various possibilities. The goal is to cater to a range of consumer needs, from daily use to outdoor activities like camping and tailgating.
Feuell emphasized the importance of considering different use cases and how customers will want to utilize the interior space of the electric Chrysler Pacifica. Whether it’s lounging during downtime or loading and unloading cargo, the team is taking a customer-centric approach to design. Factors such as ingress, egress, cargo liftover height, and seating arrangements are all being carefully considered to ensure the interior is both functional and versatile. With a focus on providing a seamless and intuitive user experience, the team is aiming to create a space that can easily adapt to various activities and lifestyles.
As Chrysler continues its journey towards electrification, the brand is prioritizing the development of innovative and technologically advanced solutions. The decision to introduce an electric variant of the popular Pacifica lineup demonstrates Chrysler’s commitment to staying at the forefront of industry trends. By leveraging its existing design expertise and incorporating new elements inspired by concepts like the Halcyon, Chrysler aims to create a compelling electric minivan that combines practicality with a modern and futuristic aesthetic. With the flexibility and versatility of the interior being a key focus, the electric Pacifica is poised to offer a unique and tailored experience for customers across a range of use cases.
Read the full article here
