Summary
- Toyota has decided to focus on developing hydrogen infrastructure to differentiate itself in the automotive market
- The discovery of a green hydrogen deposit in Europe can help in meeting environmental goals
- Toyota is launching a Hydrogen Factory Europe to oversee the manufacturing and sales of fuel cell systems
- Europe is expected to be a significant market for hydrogen fuel cell technologies by 2030
- Toyota is working on next-generation hydrogen fuel cell technology with longer life cycles and lower costs, expected by 2026
Article
The electric automotive industry has been growing rapidly with advancements in electric vehicle technology. However, Toyota has decided to focus on developing hydrogen infrastructure to stay competitive in the long run. The brand believes that hydrogen fuel cell technology offers unique advantages in terms of autonomy and recharging times, setting them apart in a market dominated by electric options. A recent discovery of a green hydrogen deposit by French scientists could play a crucial role in meeting the Renewable Energy Directive (REDIII) goals, where almost half of the hydrogen used in European industry is expected to come from sustainable sources by 2030. This discovery not only supports environmental goals but also strengthens Toyota’s position as a leader in clean and sustainable energy technologies.
To ensure a comprehensive approach to commercializing hydrogen technologies in Europe, Toyota Motor Europe (TME) will establish the Hydrogen Factory Europe. This facility will oversee the entire process – from developing and producing fuel cell systems to sales and after-sales service. By expanding support for business partnerships and increasing the production of hydrogen systems, Toyota aims to achieve carbon neutrality in Europe by 2040. With key investments from the European Commission’s Green Deal and the EU Transport Infrastructure Fund, the company is well-positioned to lead the transition to a clean energy-based economy and fuel the growth of the hydrogen fuel cell market in Europe.
Europe is making significant investments in hydrogen technology, with funds allocated for hydrogen refueling stations along the Trans-European Network to support the deployment of sustainable energy and mobility solutions. Toyota is committed to hydrogen technology, working on both passenger cars and heavy-duty vehicles, and collaborating to develop a comprehensive global hydrogen infrastructure. The company has made strides in sustainable mobility with the launch of the Mirai, the first mass-produced hydrogen fuel cell sedan, and plans to incorporate second-generation fuel cell technology in new models like the Toyota Crown. With ongoing research into light-duty fuel cell electric vehicles and the unveiling of hydrogen-powered pickup trucks, Toyota is demonstrating leadership in sustainable mobility solutions.
Toyota is already working on next-generation hydrogen fuel cell technology, which is expected to offer longer life cycles, lower costs, higher power density, and increased driving range by 2026. By producing fuel cells in larger quantities and exploring different power outputs and fuel tank shapes for various vehicle sizes, Toyota aims to reduce costs and expand the applications of hydrogen fuel cell technology. With these advancements and investments from the European Commission’s Green Deal and other funds, Europe is poised to become a major player in the hydrogen fuel cell market by 2030, driving the growth of sustainable energy and mobility solutions across the continent.
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