Rivian is offering up to $5,000 in discounts on its R1S and R1T electric vehicles when trading in an older gas-burning SUV, along with one year of free charging on their Adventure Network of DC fast chargers. The offer, which started on Earth Day and runs until June 30, 2024, is aimed at making the switch to electric vehicles more accessible and enticing for consumers. Eligible trade-in vehicles include SUVs from Ford, Toyota, Jeep, Audi, and BMW that are from the 2018 model year or newer.
To further sweeten the deal, Rivian has compiled a list of specific trade-in vehicles that could result in a discount of up to $5,000 when purchasing or leasing a new R1T pickup or R1S SUV. The maximum $5,000 reduction is available for the R1T pickup with the Max Pack battery, while other configurations receive discounts ranging from $3,000 to $4,000. Additionally, the most affordable option in Rivian’s lineup is the R1T with the Standard Pack battery, priced at $69,900 after the discount has been applied.
Buyers also have the option to use the $3,750 tax credit as a down payment for qualifying purchases, making the transition to an electric vehicle even more financially feasible. In order to take advantage of this offer, customers must pay a $1,000 non-refundable deposit to reserve a vehicle configuration on Rivian’s website. The company hopes that these incentives will encourage more individuals to consider switching to electric vehicles for both environmental and cost-saving benefits.
The free charging on Rivian’s Adventure Network of DC fast chargers, starting from May 1, 2024, adds another layer of convenience and affordability for customers who purchase a new R1 vehicle during this promotional period. By providing access to a network of fast chargers, Rivian aims to address one of the common concerns associated with electric vehicles – range anxiety – and make the transition to electric driving smoother and more appealing for consumers.
Overall, this promotion by Rivian serves as a strategic move to make their all-electric adventure vehicles more accessible and appealing to consumers who are considering making the switch from traditional gas-burning SUVs to electric vehicles. By offering significant discounts and one year of free charging, Rivian hopes to address common barriers to entry for electric vehicle adoption and attract more customers to their innovative lineup of vehicles. With a limited time frame for this offer, interested buyers are encouraged to act swiftly to take advantage of these discounts and incentives before the promotion ends on June 30, 2024.
