Summary
- Toyota plans to abandon its confusing naming scheme for electric cars and will instead name new electric vehicles after existing Toyota nameplates
- The decision is part of mainstreaming all-electric vehicles and making them more familiar and accessible to the general public
- Toyota hints at using existing brand equity for new EV models, such as the Urban Cruiser and the C-HR+
- The growth of the EV sector, especially in Europe, has led Toyota to step up its game and unveil three more all-electric models by the end of 2026
- Other automakers have struggled with naming EVs, with some opting for unique names while others rely on brand recognition, like Audi and its even-numbered EVs
Article
Toyota’s New Naming Scheme for Electric Vehicles
Toyota announced at its Kenshiki Forum event in Brussels the plan to move away from its confusing naming scheme for electric cars and instead name new EVs after existing and familiar Toyota nameplates. This shift is intended to make electric vehicles an integral part of the Toyota lineup and leverage the company’s existing brand equity. While specific models with the new naming system were not confirmed, the company hinted at upcoming EVs that may follow this approach.
Examples of New Electric Vehicle Naming
Toyota’s new approach to naming electric vehicles can be seen in models like the Urban Cruiser and C-HR+. The Urban Cruiser, a small electric crossover, uses a nameplate that has been in use for two decades, while the C-HR+ is a medium-sized crossover with a name borrowed from a hybrid model. The decision to adopt a more traditional naming system reflects the mainstreaming of electric vehicles, with BEVs becoming more popular among the general public rather than just early adopters.
Growing Popularity of Electric Vehicles
Electric vehicles have seen a significant increase in popularity, with EVs accounting for about one in 10 new car sales in the U.S. and even higher numbers in Europe. In countries like Belgium and Norway, EVs make up a substantial portion of new car sales. Toyota, historically reluctant to embrace fully electric vehicles, is now stepping up its game by planning to unveil three more all-electric models by the end of 2026. This includes the potential release of a pickup truck and a production version of the Land Cruiser Se concept.
Challenges in Naming Next-Generation Cars
Automakers face challenges in naming their next-generation cars as EVs become more mainstream and could potentially replace gas-powered vehicles. While some brands have opted for unique names for their EVs, others have struggled to balance brand equity with easy recognition. Toyota’s decision to move away from complex names like "Beyond Zero 4 Crossover" in favor of more traditional and familiar names reflects a shift in the industry towards electric vehicles.
Future of Electric Vehicles at Toyota
Toyota’s move towards a new naming scheme for electric vehicles signals a shift in focus towards embracing the growing popularity of EVs worldwide. With plans to introduce more all-electric models in the coming years, including potential electric versions of popular models like the Sienna, Tacoma, and Corolla, Toyota is positioning itself as a leader in the electric vehicle market. By leveraging its existing brand equity and adopting a more mainstream approach to naming, Toyota is poised to appeal to a broader audience of electric vehicle enthusiasts.
Conclusion
As the automotive industry continues to evolve towards electric vehicles, Toyota’s decision to revamp its naming scheme for EVs reflects a larger trend in the market. By leveraging familiar nameplates and embracing the mainstream appeal of electric vehicles, Toyota is well-positioned to meet the growing demand for EVs worldwide. With plans to introduce new all-electric models and expand its electric vehicle lineup, Toyota is demonstrating its commitment to innovation and sustainability in the automotive industry.
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