Summary
– Volkswagen of America saw a 31% increase in vehicle sales in the U.S., reaching 100,612, but EV sales did not contribute to this growth
– Sales of the Volkswagen ID.4 decreased by 15% in Q2 2024 compared to the previous year, marking the second consecutive quarter of decline
– Volkswagen plans to expand its EV lineup in 2024 with the addition of the ID.7 and ID.Buzz models
– Sales of the ID.4 in Q1 and Q2 2024 were down by 28% compared to the previous year
– The market launch of the ID.7 model in the U.S. has been delayed to potentially 2025, leaving the ID. Buzz as the only new EV from Volkswagen in 2024.
Article
### Sales Volume Reaches Lowest Level Since Q2 2022
In Q2 2024, Volkswagen of America saw an almost 31% year-over-year increase in vehicle sales, reaching a total of 100,612. However, this growth did not include EV sales, as Volkswagen ID.4 sales actually decreased by 15% compared to Q2 2023, marking the second consecutive quarter of year-over-year decline. The volume of ID.4 sales in Q1 also decreased by nearly 37%, though the rate of decrease has slowed down due to a lower base.
### Volkswagen’s EV Lineup Expansion
Since early 2021, Volkswagen has only introduced one new all-electric model, the ID.4. However, in 2024, two new MEB-based models, the ID.7 and ID.Buzz, are set to join the lineup. Despite this expansion, the recent sales results for Volkswagen are the lowest since Q2 2022, when the supply crisis greatly impacted EV sales in the U.S.
### Decline in ID.4 Sales and Competition in the Market
The share of Volkswagen ID.4 in the company’s total sales fell to 5.7%, down from 8.7% a year earlier. In Q2 2024, the Toyota bZ4X actually outpaced the Volkswagen ID.4, almost quadrupling in sales year-over-year to 7,571. This fierce competition in the crossover/SUV segment highlights the challenges faced by Volkswagen in the EV market.
### Continued Decline in ID.4 Sales
Year-to-date, Volkswagen has sold close to 12,000 ID.4 models in the U.S., a 28% decrease from the previous year. With the decline continuing from a relatively strong second half in 2023, it is possible that this trend may persist in the coming quarters. In 2023, Volkswagen sold over 37,700 electric cars in the U.S., representing an 84% increase from 2022.
### Delay in Launch of ID.7 Model
Adding to the challenges faced by Volkswagen, the market launch of the ID.7 model in the U.S. has been delayed, potentially pushing its release to 2025. This delay means that the only new EV from Volkswagen in 2024 will be the Volkswagen ID.Buzz. Despite these setbacks, Volkswagen remains committed to expanding its EV lineup and capturing a larger share of the electric vehicle market in the U.S.
### Conclusion
In conclusion, Volkswagen’s recent sales figures in the U.S. paint a mixed picture for the company’s EV efforts. While overall vehicle sales have seen growth, EV sales, particularly for the ID.4 model, have experienced a decline. The delay in the launch of the ID.7 model further adds to the challenges faced by Volkswagen in the competitive EV market. However, with the introduction of new models like the ID.Buzz and continued efforts to expand their EV lineup, Volkswagen remains determined to increase its presence in the electric vehicle market in the U.S.
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