Summary
- Many electric crossovers/SUVs in the US are comparable to the Tesla Model Y but lack in sales compared to Tesla
- Dealerships are not putting in the effort to sell EVs, preferring to focus on selling gas cars
- Automakers could increase EV sales by highlighting benefits such as time-saving charging at home and addressing common EV concerns
- Consumers are typically concerned about the EVs driving distance and charge time, automakers should emphasize these aspects in marketing
- Scaling up EV production could help bring down costs, but stimulating consumer demand through marketing is crucial in the US market.
Article
In recent news updates from CleanTechnica, it was highlighted that while electric vehicle sales are on the rise, they still fall far short of Tesla Model Y sales. Despite more competitive models entering the market, non-Tesla electric crossovers are struggling to match the sales numbers. The focus now shifts to what is needed to boost sales significantly, perhaps even reaching 5 times or 3 times the current levels.
One suggestion to increase sales is to emphasize the convenience and time-saving benefits of home charging through creative TV commercials. Addressing common concerns such as charging time and range anxiety could also help in dispelling myths and making potential buyers more comfortable with the idea of owning an electric vehicle. Highlighting the smooth and quiet driving experience of electric vehicles is another aspect that could be better communicated in marketing campaigns to attract more customers.
Scaling up production to reduce costs is another avenue through which automakers could potentially increase sales. However, most automakers seem hesitant to accelerate EV production without a corresponding increase in consumer demand. Therefore, stimulating more demand through effective marketing strategies is crucial for the growth of the electric vehicle market in the US. By showcasing the benefits of electric cars and dispelling common misconceptions, automakers can attract a wider customer base.
In addition to marketing efforts, getting more people to test drive electric vehicles could also help in converting potential buyers into owners. The challenge lies in incentivizing dealers to actively promote and sell EVs, as many are still focused on gas-powered vehicles. Despite the hurdles, there is a growing awareness of the benefits of electric cars, and with the right strategies in place, it is possible to significantly increase sales in the coming years.
Ultimately, the success of non-Tesla electric crossovers in the US market hinges on a combination of factors, including marketing, production scalability, and consumer demand. By addressing common concerns, showcasing the benefits of electric vehicles, and working towards lowering costs through increased production, automakers can pave the way for a more sustainable and environmentally friendly transportation sector. With the right approach, it is possible to see a significant increase in the adoption of electric vehicles and contribute to the ongoing cleantech revolution.
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