Summary
- Honda Prologue EV had its best sales month ever in August in the US, setting a new record
- The electric SUV was introduced in October 2022 and starts under $48,000, offering the highest standard driving range in its class
- The Prologue is based on GM’s Ultium platform and is available in FWD and AWD powertrains
- Honda has added multi-link front and rear suspensions for a unique drive experience, and it features Built-in Google and Wireless Apple CarPlay/Android Auto support
- All Honda Prologue models qualify for a $7,500 EV tax credit, bringing prices down to as low as $39,900 before destination fees
Article
Honda’s first electric SUV in the US, the Prologue EV, has seen a surge in sales, setting a new US sales record in August. The Prologue, introduced in October 2022, has been well-received by consumers, with sales kicking off in March. Priced starting under $48,000, the electric SUV has been positioned by Honda as hitting the “sweet spot” of the market and offering the highest standard driving range in its class, with up to 296 miles on a full charge. Based on GM’s Ultium platform, the Prologue is available in both Single (FWD) and Dual-Motor (AWD) powertrains, with the latter starting at $50,400 and featuring up to 288 hp and 333 lb-ft of torque. The Prologue also boasts features such as Built-in Google with Wireless Apple CarPlay and Android Auto support.
Despite using GM’s platform, Honda has made significant tweaks to the Prologue to offer a unique driving experience, including the addition of multi-link front and rear suspensions for a “sporty” drive. The electric SUV is also equipped with technology features that enthusiasts will appreciate. Additionally, all Honda Prologue models qualify for the $7,500 EV tax credit, bringing prices down to as low as $39,900 (before destination). This has made the Prologue an attractive option for consumers looking to save on their purchase of an electric vehicle.
In August, Honda Prologue sales reached 5,401 units, marking a significant milestone for the brand as it continues to roll out the electric SUV to dealers nationwide. Through August, Honda has sold a total of 10,394 Prologue models, indicating the strong demand for electric SUVs in the market. The achievement comes on the heels of a new Labor Day Dealer Cash bonus introduced by Honda, offering significant incentives of up to $14,250, making the Prologue even more affordable to lease than a Civic despite its higher price point. The growth in sales also reflects a trend in the industry, with other automakers like Hyundai and Kia setting new US sales records in August for their electric SUVs.
Honda’s luxury brand, Acura, has also seen success with its electric SUV, the ZDX EV, with 1,003 models sold in August and a total of 2,035 units sold in the US this year. Acura has introduced attractive lease rates for the ZDX, starting at $289 per month, making it a competitive option in the market. Overall, both Honda and Acura have leveraged incentives and discounts to drive sales of their electric SUVs, reflecting the increasing demand for electric vehicles in the US market. If you’re in the market for an electric SUV, the 2024 Honda Prologue and Acura ZDX offer compelling options that balance performance, features, and affordability.
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