Summary
- Tesla has removed the first and second Master Plan write-ups from its website
- The first Master Plan focused on sustainability and building electric cars
- The second Master Plan included grid-scale battery storage and Full Self-Driving
- Tesla’s blog page now only shows posts from 2019 and beyond
- Elon Musk has hinted at a fourth Master Plan focusing on AI and FSD.
Article
Tesla recently removed two of its Master Plan write-ups from its website, sparking speculation about the reasons behind the move. The company’s blog page also underwent a redesign, with blog posts before 2019 no longer appearing on the page. The missing Master Plans, penned by CEO Elon Musk, included the first and second plans, which outlined steps to advance sustainability and develop affordable electric vehicles. The third plan, which remains on the website, focuses on renewable energy products.
The first Master Plan, written in 2006, outlined a strategy to build a high-priced, low-volume car (Roadster) and use the profits to create increasingly affordable vehicles (Model S/X, Model 3/Y), while also providing renewable energy products. The second Master Plan, written a decade later, expanded on these goals by including grid-scale battery storage, Full Self-Driving technology, and making vehicles capable of generating income for their owners. The removal of these plans from the blog page may have been unintentional or related to the website redesign.
Despite the absence of the Master Plans from the blog page, Tesla still highlights its mission of accelerating the world’s transition to sustainable energy on its About page. CEO Elon Musk has teased the release of a fourth Master Plan, which is expected to focus on artificial intelligence, Full Self-Driving technology, and potentially include plans for robotaxi services. Musk has described the upcoming plan as “epic” and has indicated that he is actively working on it.
It is unclear why Tesla removed the first and second Master Plans from its blog page, but the move occurred around the time of a website redesign. The company’s focus on sustainability and renewable energy remains central to its mission, as outlined on its website. The upcoming fourth Master Plan is anticipated to address AI, Full Self-Driving, and other innovative technologies that could shape the future of transportation. The exclusion of the earlier plans may not impact Tesla’s overall goals and objectives as a company.
The Master Plans, originally authored by Elon Musk, outlined Tesla’s strategies for advancing sustainability, developing affordable electric vehicles, and expanding into renewable energy products. The first two plans have been removed from the blog page, while the third plan remains accessible. Musk has hinted at the release of a fourth Master Plan, which is expected to focus on AI, Full Self-Driving technology, and potentially introduce new concepts such as robotaxi services. The removal of the earlier plans may be unrelated to the company’s ongoing initiatives and could be a result of the website redesign.
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