Summary
- Xpeng has entered Thailand and Malaysia markets with the G6, a new "ultra smart coupe SUV"
- The Xpeng G6 is priced at RM 165,000.00 ($37,975) and RM 185,000.00 ($42,915) in Malaysia
- In Thailand, the standard-range version of the G6 is priced at 1,439,000 baht ($42,325) and the long-range version is 1,599,000 baht ($47,030)
- Xpeng is using the next-generation SEPA 2.0 platform with 800-volt architecture for the G6
- The EV market in Thailand is growing rapidly, with Xpeng aiming to capture a share of it with the G6 model.
Article
Xpeng has expanded its presence into Thailand and Malaysia by introducing its G6 model, targeting these Southeast Asian markets with its advanced technology and attractive design. The G6 is positioned as a crossover SUV and is priced at RM 165,000.00 ($37,975) for the 580 Pro variant in Malaysia, and slightly higher in Thailand. The model offers a range of features, quality design, and technology at mid-market prices, making it a compelling option for customers in these regions.
In Thailand, the Xpeng G6 is available in two variants with different ranges, priced at 1,439,000 baht ($42,325) for the standard-range version and 1,599,000 baht ($47,030) for the long-range version. With 580 km (360 miles) and 750 km (466 miles) of range respectively, the G6 showcases the advancements in electric vehicle driving range achieved over the past years. The model is powered by the next-generation SEPA 2.0 platform with 800-volt architecture, demonstrating Xpeng’s commitment to utilizing cutting-edge technology in its products.
Xpeng is strategically expanding its network in Thailand, establishing sales and service centers to cater to the growing demand for electric vehicles in the region. The company’s approach in Thailand involves collaborating with local dealers to provide effective after-sales service for customers. James Wu, Vice President of Accounting and Finance at Xpeng Motors, emphasized the company’s focus on technology and its commitment to revolutionizing transportation. Xpeng is gaining popularity in European countries and the Middle East, and it aims to create a global market presence through partnerships with local manufacturers.
The electric vehicle market in Thailand has been experiencing disruption due to the entry of affordable electric cars from companies like BYD. This shift has caused significant changes in the auto market, with EVs gaining market share and influencing pricing dynamics. Xpeng’s entry into the Thai market with the G6 adds to the competition and provides consumers with more options in the electric vehicle segment. The market has seen rapid growth in EV sales, with buyers showing interest in innovative and technologically advanced vehicles like the G6.
Despite the competitive landscape and pricing disruptions, Thailand remains a promising market for electric cars, with a growing adoption rate among consumers. Xpeng’s introduction of the G6 in Thailand and Malaysia reflects the company’s strategy to expand its international footprint and capitalize on the demand for electric vehicles in Southeast Asia. With its focus on technology and design, Xpeng aims to position itself as a preferred smart EV manufacturer in the region and build a comprehensive network to support its customers. As the market continues to evolve, Xpeng’s entry into these markets is expected to drive further innovation and competition in the electric vehicle sector.
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